Google has been round and has been kicking some real hard butts.
Zoho is the new kid in the block and what does he do – KICK ASS OF GOOGLE!
This is a great case study for the neo-MBAs(s).
Zoho comes from nowhere and starts running circles around all the other major players. They are coming up with a new release almost every other week! Can you believe that! Every other freaking week! Google does not do that. It has been sitting on its laurels and trying to aquire companies to make its own suite. This is a good strategy when you have tons in the bank.
- The one thing that rankles me is Google’s seemingly-laggardness in the scene.
Google is establishing itself as a non-search entity too and is acquiring all the companies that are worth a shout. Now, the question is how does Google really handle the mixture of so many cultures and ideas. Surely it must be tough. Egos are bound to clash and probably some of the smarties would have already left. It might be one of the reasons that we do not see anything stable coming out of these buy-outs. Google has yet to come up with the re-engineered version of Writely. This deal was signed more than a year ago.
- Zoho in the meantime has come out with a plethora of products. Okay, they are not commercial grade yet but then neither are they beta stage. They are certainly way ahead of what Google has.
- The other smart thing Zoho is doing is that it is integrating with almost all the big players like Facebook and iPhone, MS Outlook and MS Office.
- They have come up with something new called Zoho DB and Reports recently. Man, this product is cool! You can import any xls file you want, and it will give you trend-analysis. It is a threat to MS-Access!
